In June 2013 Facebook announced
the introduction of hashtags on the social platform
"Starting today, the hashtags will be clickable on Facebook. Like
other services such as Instagram, Twitter, Tumblr or Pinterest, the hashtags on
Facebook (...) "
What are hashtags?
It is the now famous words
preceded by the pound sign (#) which have the function of aggregators. Each
hashtag creates an archive of content related to a specific topic.
They are used to contextualise
content and help people find information on a specific topic, without getting
lost in the sea of content on the web.
Facebook hashtag: yes or no?
Each platform is a unique and
different ecosystem from the others. What works on one platform, even quite
well, is not necessarily as successful on another social network. This is valid
for both strategic communication and content and equally for use.
On Twitter, the birthplace of
hashtags, these are normally used by those who publish content. They are used
with a philosophy that I would define "few but good": very few are
used (maximum 3) but chosen with great care. This is because on this platform
the nature of the hashtag or the use of specific topics as a container is fully
expressed.
A similar thing happens on
Instagram: even here the hashtags have the same function although they are not
always used in the most correct and functional way possible.
The use of hashtags on Facebook,
however, is not functional. Overuse tends to decrease interaction with people.
Don't you also find it very
annoying #read a post #pienozeppodiquestihashtag?
As you can see, they limit the
attention and compromise the usability of the content, making reading very
difficult.
How to use hashtags on Facebook?
Their use is not totally to be
avoided: like everything, in the right contexts and in the right ways they are
very effective.
Do not enter more than one or two
of them;
Do not use those that are too
long or complex to read
Use those related to the trend of
the moment (if the topic can be interesting for your communication)
Use hashtags to enclose content related to an event
Use hashtags as an aggregator of
information in groups. This is the optimal use of hashtags on Facebook because
it is the most effective method for organizing content: it allows
administrators to monitor questions and answers, and participants can easily
find the topics of interest.
Fine more: Social
media marketing services
Don't use Instagram hashtags. You
often come across pages that post the same content they created on Instagram.
If you are also used to doing it, for heaven's sake, at least remove the string
of hashtags!
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